Advice from the Pros: Four Key Tips for Pitching Bloggers

I love networking events. As a PR pro, why wouldn’t I? : )

Last night I attended The Publicity Club of New England’sBlogger Relations for PR Pros” panel at Newton-Wellesley Hospital. It was a blast.

The panel was made up of a diverse group of individuals with varied backgrounds.   Some valuable advice was shared. Below are a few of my favorite nuggets from the night. Enjoy!

  • Only use embargoes as a Trojan to get coverage – then tell your client you’re brilliant” – Jason Keith, SMB blogger, Boston.com

 

Salem State University: Accomplished Alumni

Anyone who knows me knows how much I love my alma mater. Salem State University gave more to me than I can ever describe and for that reason, I try to give back every way possible.

From regularly consulting with formers professors on curriculum coursework to offering my time as a mentor to students and graduates alike – no contribution is too small.

Recently, I penned an article for SSU’s alumni magazine, The Salem Statement.  The 500-word feature focuses on higher education professional, Michael Vella – a shining example of a student turned professional who thrived by embracing SSU’s small classroom, student-focused approach.

Read on. Enjoy. Share your comments below.

2010: The Best Year of My Life

I don’t know jack. Chances are, neither do you. The truth is that the moment you think you have Life figured out is usually around the exact moment you begin reeling from the latest hook the bastard just threw you. However, something I do know?  This past year has been the best of my life.

2010 was the year when the right people came into my life — and when the right ones left. It was the year that the scales of my personal and professional life balanced. It was the year I found my place in the universe.  All the negatives were positives in disguise. It was the year that will forever make me — well, me.

I am not playing favorites by any means, but I need to say thank you to some. This is by no means an all-inclusive list — after all, there are friends and family who have been there since day-one and know their importance to me.

That said — David, Tara, Ryan, Steve, Chris, Regan and Aunt Dorothy — thank you for making 2010 possible for me. When the zombie apocalypse strikes, you’ll be the ones I try to teach to read instead of shooting in the back of the head.

Yep