Category: Skill Up

B2B content marketer working on a laptop in a modern open office, planning content strategy for her team.

B2B Content Marketing: 3 Key Hacks for Building an Effective Strategy and Getting Results

It’s often said that while you’re entitled to your own opinions, you’re not entitled to your own facts. Well, the facts are in.

Modern B2B marketing budgets are on the rise and marketing leaders are carving out more and more of the pie for content marketing.

Why such a focus on content marketing? Because it works.

Content marketing is an essential part of any serious marketing plan due to its ability to build credibility, generate quality leads and smash sales goals.

Here’s a quick look at the numbers:

  • Content marketing helps 76% of B2B marketers generate quality leads. 一 The Content Marketing Institute

  • B2B organizations that create informative and practical blog content for prospects receive 52% more organic traffic than those that just post company news. 一 Backlinko

  • 58% of B2B marketers have used content marketing to generate revenue within the last 12 months alone. 一 The Content Marketing Institute

These are just a sample of the results you can expect from smart and driven marketers who develop strategic and creative content marketing plans that feature clear goals and a confident plan for meeting them.

But what about B2B content marketers who run content programs without any goal or strategy in mind?

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Manager delivering constructive feedback during a one-on-one meeting in an office.

Delivering Constructive Criticism: 5 Essential Tips For Managers Who Manage Conflict and Deliver Feedback

Who loves managing workplace conflict? How about thoughtfully and confidently delivering constructive criticism in its wake?

Yeah. Nobody does. Especially managers.

Now, don’t get me wrong. Modern managers worth their salt undoubtedly understand the importance of effectively delivering constructive criticism and feedback as part of managing workplace conflict.

They recognize it is essential for learning and growth, as well as advancement in their employees’ careers.  

But there is much to consider before one delivers it — especially when the catalyst for it is conflict, which almost anyone can tell you from personal experience, can quickly escalate to emotionally driven heights.

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