Category: Management

Marketing laptop displaying an abstract AI visualization representing generative AI and intelligent search in a modern B2B workspace

Generative AI in Marketing Isn’t Just About “Free” Blog Posts — It’s Actually Fueling a Next Generation Customer Search Experience For B2B Buyers

“Marketing is a one-way street. Public relations, however, is a two-way street that allows communication back and forth with audiences.”

This quote echoes a message that bounced around the walls of the PR agencies I worked at early in my career.

The sentiment is accurate, but its spread fell short, likely because its arbiters were PR practitioners (LOL).

But all these years later, as a result of generative AI use in marketing — particularly its application in customer experience and engagement efforts — the idea has experienced a resurgence of sorts.

Of course these days most conversations focused on applications of generative AI in marketing revolve around marketers coping by calling themselves “prompt engineers” and CEOs exploring ways to gut content creation budgets. 

But lurking underneath these developments is the message those old PR sages relayed to me so many years ago: the best way to engage prospects and create customers is via two-way conversation.

A give and take — a dialogue instead of a monologue. 

Because for too long, organizations have have been standing on a ledge shouting in one direction, never considering any other way of doing things.

And unless we change course, it’s easy to imagine the nightmare ahead of us: short-sighted marketers forever shouting one-way messages into the void without ever considering that customers are actually seeking a “two-way street” exchange of information.

Oh, and that void? It’s now expanded to infinity in size due to the ever-growing, endless amount of garbage generative AI produces.

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Red FRAUD stamp over a blurred desk with a keyboard and sticky notes, representing imposter syndrome at work.

Are You Tired of Feeling Like a Fraud? Here Are the Secrets Of How To Overcome Imposter Syndrome And Negative Feelings of Self-Doubt

Are you a successful professional that feels like a fraud or a failure? Do you enjoy those feelings? Yeah, I didn’t think so. But here’s the thing 一 you’re not alone.

It’s a phenomenon that has been studied extensively. It’s called imposter syndrome and it manifests itself as persistent feelings of self-doubt, particularly among working professionals. I’ll let Harvard Business Review take it from here: 

“Imposter syndrome can be defined as a collection of feelings of inadequacy that persist despite evident success. ‘Imposters’ suffer from chronic self-doubt and a sense of intellectual fraudulence that override any feelings of success or external proof of their competence. They seem unable to internalize their accomplishments, however successful they are in their field. High achieving, highly successful people often suffer, so imposter syndrome doesn’t equate with low self-esteem or a lack of self-confidence.”

Experiencing imposter syndrome at work seems to be its own special kind of difficult. Feelings of professional inadequacy seem to impact the smartest and most accomplished people I know.

It has even led these same individuals to question if they should change careers.

They simply can’t shake a persistent and nagging feeling that their “incompetence” will be discovered and their careers will be over.

What is going on here?

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