Archive for the ‘Communications’ category

My 2011: A Photgraphic Retrospective

December 31st, 2011

I attended several professional development events in 2011 and an underlying theme in each was how the ability to tell stories using images is slowly becoming a crucial skill required of professional communicators.

With that in mind, here we are at the end of another incredible year.  Instead of providing a sentimental retrospective like last year, I instead chose to sum up 2011 with a collection of photos.  As always, this is not all-inclusive, but it is a pretty definitive – a collection of the people, moments and places that made 2011 special for me. Thank you all.

Life on the Cloud: Google Docs for Small Business

November 14th, 2011

Can a cloud improve your work day? Save time and resources, encourage productivity and cut overhead? What if it cost virtually nothing? Well, look no further – it’s likely time consider Google Docs.

A cloud-based office suite with data storage capabilities, Google Docs provides free word processing, spreadsheet and slideshow services equipped with menus, shortcuts and dialog boxes similar to Microsoft Office. Google Docs can store any type of file – even those not in Google Doc formats. It also provides 1 -GB of storage per user and allows real-time, collaborative editing capabilities. Perhaps most important, Google Docs allows users to access their files from any computer (or mobile device) – all that is required is an internet connection.

And of course, this is in addition to all the other great resources Google has to offer. Gmail provides easy-to-read threads that are a great for keeping track of conversations and important information. Its calendar capabilities practically mirror those of Microsoft Outlook and G-chat allows instant communication much like AIM. And let’s not forget about the Holy Grail – the company’s outstanding search capabilities.

No more self-emailing documents, wasting time exchanging edits and stalling progress on important projects. Google Docs is an extremely simple way for small business to limit costs and increase efficiency. Don’t be a Juggalo. Get onboard.

This article originally appeared on IAmTheTrend.com.

True Till Death: How Metal and Hardcore Punk Shaped my Career in Public Relations

November 7th, 2011

The hardcore/metal scene is one formed upon community, friendship and progressive ideas. Yes, it has evolved over time, but for the most part, its ideals have remained the same: choosing to focus on integrity, morality and finding light within the dark.

NicholasGPorter.com_AmericanHardcore

The belief system referenced above also exist in public relations.  Sure, the structure, tools and players have also changed with time, but the message and goals have also remained the same.

Share stories with a positive message.  Value your relationships.  Respect your audience’s trust. Shine a light where needed.

It’s not exactly rocket science. The similarities exist because both communities have important stories to tell. I guess that is why I am a member of both.

Below, is a short documentary on Enjoy The Massacre – a Chicago-based metal/hardcore band whose talent is only surpassed by their passion for life and music. The documentary puts the finishing touches on my above-described ideas rather nicely.

An added bonus – fast-forward to 3:42 to hear about the time my band, The Auburn System, played a crack house in Detroit, Michigan while on tour with ETM in early 2008.

ATTN Gen-Y: This is NOT How You Get a Job (But Here is How You Do)

October 30th, 2011

I recently agreed to sit down for a professional discussion with the daughter of an acquaintance. A recent graduate seeking a job in professional communications, like many these days, she was having a hard time in a difficult job market. I was more than happy to help. I took a look at my calendar for the next few weeks and passed along my email address explaining I’d be happy to answer any questions she might have. The next day, I received the following email:

“Hello Nicholas,

NAME WITHHELD informed me I should contact you if I had any questions, in which I do. Just one major important one, are you able to find me a job? Haha.”

Take note, Gen-Y. This is not how you network.

I walked off my Alma mater’s commencement stage during the peak of The Great Recession – so, I know a thing or two about patience and determination as it relates to the job hunt.  It took me years to build my network, but it eventually paid off. Finding your dream position – or even a position at all – requires hard work, hours of research, and most important, respect.

The exchange  described above brought back a flood of memories revolving around the dozens of informational interviews I went on during my job-hunting days.

What’s an informational interview you ask?

An informational interview is a meeting between a job-seeker and a professional employed in your field of interest. The normal rules of a job interview apply – etiquette, proper dress and preparation are absolutely required. However, the purpose of the meeting is not to request employment, but to gather critical information that will help you better market yourself. Consider the meeting a fact-finding mission.

At a certain point, I narrowed down the questions that were most important to ask and provided the most perspective. I’ve included them below:

  • What kind of education, skills and background are necessary for a career in this field?
  • How did you start in the industry? What advice would you offer someone who is seeking employment in today’s market?
  • How do you suggest I build upon my existing resume? What entry-level jobs should I be seeking?
  • What are the biggest challenges facing the industry today?
  • Are there any professional associations you recommend I join?
  • Would you be so kind as to recommend someone else who will sit down and answer some similar questions? If so, can I use your name when contacting them?

Along with a little professional courtesy (thank-you notes, etc.) the informational interview can help open doors you never knew existed.  Learn to master them and not only will your employment prospects improve, you can avoid embarrassing faux pas like the one described above.

Advice from the Pros: Four Key Tips for Pitching Bloggers

October 20th, 2011

I love networking events. As a PR pro, why wouldn’t I? : )

Last night I attended The Publicity Club of New England’sBlogger Relations for PR Pros” panel at Newton-Wellesley Hospital. It was a blast.

The panel was made up of a diverse group of individuals with varied backgrounds.   Some valuable advice was shared. Below are a few of my favorite nuggets from the night. Enjoy!

  • Only use embargoes as a Trojan to get coverage – then tell your client you’re brilliant” – Jason Keith, SMB blogger, Boston.com

 

Salem State University: Accomplished Alumni

March 6th, 2011

Anyone who knows me knows how much I love my alma mater. Salem State University gave more to me than I can ever describe and for that reason, I try to give back every way possible.

From regularly consulting with formers professors on curriculum coursework to offering my time as a mentor to students and graduates alike – no contribution is too small.

Recently, I penned an article for SSU’s alumni magazine, The Salem Statement.  The 500-word feature focuses on higher education professional, Michael Vella – a shining example of a student turned professional who thrived by embracing SSU’s small classroom, student-focused approach.

Read on. Enjoy. Share your comments below.