The hardcore/metal scene is one formed upon community, friendship and progressive ideas. Yes, it has evolved over time, but for the most part, its ideals have remained the same: choosing to focus on integrity, morality and finding light within the dark.
The belief system referenced above also exist in public relations. Sure, the structure, tools and players have also changed with time, but the message and goals have also remained the same.
Share stories with a positive message. Value your relationships. Respect your audience’s trust. Shine a light where needed.
It’s not exactly rocket science. The similarities exist because both communities have important stories to tell. I guess that is why I am a member of both.
Below, is a short documentary on Enjoy The Massacre – a Chicago-based metal/hardcore band whose talent is only surpassed by their passion for life and music. The documentary puts the finishing touches on my above-described ideas rather nicely.
An added bonus – fast-forward to 3:42 to hear about the time my band, The Auburn System, played a crack house in Detroit, Michigan while on tour with ETM in early 2008.