Hitting the Deck: Untraditional Networking with 1000Pirates

If you claim you don’t love pirates, my claim is that you have no soul.  🙂

Entrepreneurs, start-up founders and tech gurus are certainly among the many who adore these swashbuckling heroes, and rightfully so, since they have plenty in common.

Last month, I had the pleasure of attending Boston’s 1000Pirates networking event. Yes, the event is as random as it sounds – a night where business folks are encouraged to forgo traditional networking in favor of donning pirate costumes and partying. A few days later, I recounted the experience and what I learned from it in a post for my agency’s blog. Today, I learned it was the most trafficked post our site received during the entire month of October. (I also got this nifty little block trophy and a gift card to Starbucks for the achievement!)

I’ve decided to share the post for you all here as well. Happy reading..ARRRGG!!!

Hitting the Deck: Untraditional Networking with 1000Pirates

Indie Film’s Not Dead, It Just Needed a (Social) Kick in the Ass

When it came time to bring his passion project to the screen, indie film maker Dom Portalla wasn’t counting on a venture capitalist to swoop in and save the day. Instead, he turned to the crowdfunding platform IndieGogo to turn his latest vision into reality — an approach a large number of  independent directors are now taking.

I caught up with Dom to discuss his upcoming film “Nicky,” the role of social media in independent film and the the most rewarding aspects of his profession.

Name, rank and why we should care?
Dom Portalla — writer, director, cinematographer and editor for Door Eleven Productions. Fans of independent film should care because we at Door Eleven are fully committed to delivering the most interesting low-budget cinema to the Greater Boston area.

Dom Portalla of Door Eleven Productions

Can you tell us about your latest project, “Nicky?”
“Nicky” has been a passion project of mine and Ken Flott’s (actor/co-writer/producer) for the past several years.

Ken had been writing “Nicky” as a short story and posting it in increments on Myspace while we were making our first film, “Duality”, back in 2006. He came across an image on FoundMagazine.com of a little boy wearing a tuxedo and standing outside of a women’s restroom. Don’t ask me how, but from the image, he immediately formulated a story of a man who lost his little brother in a kidnapping who was never able to get over it.

What really drew me to the story was the profound sense of sadness in the narration. We’ve all had terrible events happen in our lives which cause us to grieve, but one day you wake up and it’s just an idle Tuesday at the office – life goes on. For “Nicky’s” main character, though, this didn’t happen — his entire world sort of ended the day his brother disappeared and he seemingly became disconnected from everything but his own sense of guilt.

I’d find myself checking online more and more frequently to see what new chapters had been posted and even giving Ken the third degree on set to try and find out in advance what would happen next or what left turns the story would take. Years later, I took a stab at restructuring and adapting it as a short film and here we are.

Above: The image that inspired Portalla's upcoming film, "Nicky." Portalla developed a full-scale "crowdfunding" campaign which included a personalized video pitch from his production team as well as test-footage from the film.

Since starting your career in film, what role has social media played in bringing your art and ideas to life?
Social media has provided me the opportunity to connect with those seeking an alternative to mainstream cinema.  It has helped us develop and foster an audience which is crucial when you’re an obscure name in the process of establishing your niche.

It has been particularly useful at this stage in my career when seeking financing. Crowdfunding sites like IndieGoGo allow filmmakers to independently raise funds by making a pitch and offering incentives to encourage donations. It is also a great way to include people in the process by involving them on the ground floor.

One thing I’ve always believed is that when it comes to the arts, particularly film, you vote with your wallet. That is why I have upwards of 1,000 DVDs as opposed to a crowded hard drive full of pirated flicks. I feel compelled to put my money where my mouth is. In the same breath, it’s also why I usually refuse to take my lady to see an obviously crappy romantic comedy in a theater. I know if I slap down that $20, they’ll make another equally abysmal film just like it next year and I’d rather not encourage that. Crowdfunding and social media invites everyone to be a part of the system. Don’t like what we’re selling? No harm, no foul. But if you see potential, you have the power to turn a pitch into a reality.

IndieGoGo.com

How do you see social technology shaping the future of the independent film community?
I think we are only beginning to see the tip of the iceberg with some of the things guys like Edward Burns and Kevin Smith have been doing. They’ve both recently made modestly budgeted films that became profitable without receiving real theatrical distribution or traditional promotion because they have tapped into a “direct-to-fan” market via social media. The same can even be said with dozens of different recording artists who are able to record and distribute their own music on their own terms without a record label fat-fingering its way into the creative process. Social technology allows us to cut out the middleman.

Now, with Edward Burns and Kevin Smith — one must realize these two already enjoy the luxury of an established audience who will follow them wherever they go. As 90s indie film superstars with tons of Facebook and Twitter followers,  it’s not as difficult to get the word out and create exposure for their projects. However, that is not to say that someone who creates compelling and innovative work can’t rise up from total obscurity and be the next big thing. That ability is purely due to social media.

What has been the most rewarding aspect of the career path you have chosen?
Aside from the opportunity to collaborate with some exceptionally talented people and the friendships that I’ve made, watching my films play to a live audience is probably the most rewarding aspect of what I do.

Our last feature, “The Darkness Within”, was picked up by several festivals and I had the opportunity to see it play in different parts of the country which was an amazing thing for me. As a filmmaker, what you want more than anything is for people to see your work, otherwise you’re just working in a vacuum. Making movies with the potential to find viewership is what makes all the hard work worth it and it keeps me motivated to keep doing what I do.

9 New Media/PR Lessons from the Experts at Boston University

I recently had the pleasure of sitting in on a Boston University College of Communication course titled, “New Media and Public Relations.”

Taught by the PR veteran/thought leader/dragon slayer, Todd Van Hoosear, the 300-level course aims to explore the effects of new media on the fundamental theories, models and practices of public relations. It also covers and uses the interactive tools that are currently redefining the practice of public relations.

Below, I’ve shared nine key take-aways from my audit of the course. These — along with several others — were shared during my live-Tweeting of the lecture. I think even the most seasoned professional can pick up something new, here:

  1. Filter bubbles = dangerous. Our info is being filtered by our friends as well as Google and FB. | #BUNewMedia
  2. Key elements of a successful viral video: brevity, humor and appealing subject matter. | #BUNewMedia
  3. You can’t guarantee a viral video. But, you can maximize its likelihood. | #BUNewMedia
  4. Videos are filmed with 1st, 2nd and 3rd screens in mind — TV, computer and mobile screen. | #BUNewMedia
  5. Pinterest and copyrighting – major concerns emerging as businesses incorporate service into marketing strategy. | #BUNewMedia
  6. Blog comment activity has plummeted in last two years. Convo has moved to social media platforms — where it’s owned by FB, etc. #BUNewMedia
  7. Blogs — really referred to as websites and news sites these days. “Blog” now really refers to content management systems. | #BUNewMedia
  8. Facebook “Like-gating” proven to be a negative engagement tactic. | #BUNewMedia
  9. PR is about telling stories. New official definition [from PRSA] does not get an A+. | #BUNewMedia

NewMedia_NicholasGPorter.com_NoahWardrip-Fruin_2012

Note: Some Tweets listed above were slightly altered from their original form for the purpose of this blog post.