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The Data Doesn’t Lie: Secrets From The World of Data Science And Advice On How To Map Your Career

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How cool is data? I just attended a panel discussion entitled, “Talk Data to Me” put on by the good folks at General Assembly.

The focus of discussion was how data drives business and product decisions across industries, but also the ups-and-downs of working as data scientist, what companies who hire data scientists look for in candidates and what it is like to be a woman in the industry. Panel members were as follows:

  • Panel Members
    • Jessica Lachs, head of business operations & analytics, DoorDash
    • Lily Jiang, data science manager, Quora
    • Laura Burkhauser, senior product manager, Le Tote
    • Ive Cojuangco, data analyst, Everlane
    • Ling Chen, data science manager, Glassdoor

I live-Tweeted the event. Below is a roundup of the most interesting insights shared by the panel members. I hope you enjoy what they had to say as much as I did!   

 

* * *

 

  •  What is your favorite and least favorite part of your job?
    • Fav and least fav part of job? Fav: working with really rich #data says @lilijiang_data from @Quora | #TalkDataToMe
    • Fav and least fav part of job? Least: having to say no to people due to lack of data says @jesslachs from @DoorDash | #TalkDataToMe
    • Fav and least fav part of job? Least: Having to make decisions really fast says Laura Burkhauser from @letote | #TalkDataToMe
    • Fav & least fav part of job? Fav: the exploration that leads to new ideas & things to fix says Ling Cheng from @GlassDoor | #TalkDataToMe
    • Fav and least fav part of job? Least: when teams put a spin your data! says @poisoniveee from @Everlane
  • Where do you see the data industry going in the next five years and how do you keep current on changes?
    • Where do you see data in the next five years? “Democratization of data within companies.” from Laura Burkhauser of @letote | #TalkDataToMe
    • How do you keep current on the industry? Online courses. Very important, even though not required says @lilijiang_datafrom @Quora | #TalkDataToMe
    • It’s important to learn from the people you work with from all different backgrounds – @jesslachs from @DoorDash | #TalkDataToMe
    • How to stay current on the industry?  Meetings w/ cross-functional teams so we can learn says @poisoniveee from @Everlane | #TalkDataToMe
  • What Skills Are Companies in the Data Space Looking For When Hiring?
    • Skills you’re looking for when hiring? Someone who can solve the RIGHT problems on the roadmap says @jesslachs from @DoorDash | #TalkDataToMe
    • Skills you’re looking for when hiring? Background in #stats, #ML & cultural alignment says @lilijiang_data from @Quora | #TalkDataToMe
    • #Skills you’re looking for when hiring? Scrappiness, #efficiency & ability to communicate says @poisoniveee from @Everlane | #TalkDataToMe
  • As you move up the ladder and focus more on people management, how do you let go of the fun stuff – doing the actual work?
    • As you climb & manage more, how do you let go of fun stuff? Identifying new #data projects helps says @lilijiang_data of @Quora | #TalkDataToMe
  • Is It Important To Discuss Gender In Data Science?
    • Important to talk gender in #DataScience? I’m a data scientist. Not a woman data scientist says @lilijiang_data of @Quora | #TalkDataToMe
    • Important to talk gender in #DataScience? Yes b/c there is skepticism of female ability says Laura Burkhauser of @letote | #TalkDataToMe
    • Important to talk gender in #DataScience? My advice: find female mentors & talk issues thru says @poisoniveee of @Everlane | #TalkDataToMe
    • Important to talk gender in #DataScience? Bonding by M & F happens differently. What I’ve seen says Ling Cheng of @GlassDoor | #TalkDataToMe
  • How Do You Empower Colleagues to Empower Themselves When It Comes To Data?
    • Making #data more accessible makes it less scary to people says @jesslachs of @DoorDash | #TalkDataToMe
    • How do you empower colleagues to empower themselves/approach #data? Empower them w/ tools! says Laura Burkhauser of @letote | #TalkDataToMe
    • How do you empower colleagues to empower themselves/approach #data? Show them how it’s done! says @poisoniveee of @Everlane | #TalkDataToMe

(Note: Some of these Tweets were modified slightly from their original form for clarity.) 

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9 New Media/PR Lessons from the Experts at Boston University

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I recently had the pleasure of sitting in on a Boston University College of Communication course titled, “New Media and Public Relations.”

Taught by the PR veteran/thought leader/dragon slayer, Todd Van Hoosear, the 300-level course aims to explore the effects of new media on the fundamental theories, models and practices of public relations. It also covers and uses the interactive tools that are currently redefining the practice of public relations.

Below, I’ve shared nine key take-aways from my audit of the course. These — along with several others — were shared during my live-Tweeting of the lecture. I think even the most seasoned professional can pick up something new, here:

  1. Filter bubbles = dangerous. Our info is being filtered by our friends as well as Google and FB. | #BUNewMedia
  2. Key elements of a successful viral video: brevity, humor and appealing subject matter. | #BUNewMedia
  3. You can’t guarantee a viral video. But, you can maximize its likelihood. | #BUNewMedia
  4. Videos are filmed with 1st, 2nd and 3rd screens in mind — TV, computer and mobile screen. | #BUNewMedia
  5. Pinterest and copyrighting – major concerns emerging as businesses incorporate service into marketing strategy. | #BUNewMedia
  6. Blog comment activity has plummeted in last two years. Convo has moved to social media platforms — where it’s owned by FB, etc. #BUNewMedia
  7. Blogs — really referred to as websites and news sites these days. “Blog” now really refers to content management systems. | #BUNewMedia
  8. Facebook “Like-gating” proven to be a negative engagement tactic. | #BUNewMedia
  9. PR is about telling stories. New official definition [from PRSA] does not get an A+. | #BUNewMedia

NewMedia_NicholasGPorter.com_NoahWardrip-Fruin_2012

Note: Some Tweets listed above were slightly altered from their original form for the purpose of this blog post.

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Life on the Cloud: Google Docs for Small Business

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Can a cloud improve your work day? Save time and resources, encourage productivity and cut overhead? What if it cost virtually nothing? Well, look no further – it’s likely time consider Google Docs.

A cloud-based office suite with data storage capabilities, Google Docs provides free word processing, spreadsheet and slideshow services equipped with menus, shortcuts and dialog boxes similar to Microsoft Office. Google Docs can store any type of file – even those not in Google Doc formats. It also provides 1 -GB of storage per user and allows real-time, collaborative editing capabilities. Perhaps most important, Google Docs allows users to access their files from any computer (or mobile device) – all that is required is an internet connection.

And of course, this is in addition to all the other great resources Google has to offer. Gmail provides easy-to-read threads that are a great for keeping track of conversations and important information. Its calendar capabilities practically mirror those of Microsoft Outlook and G-chat allows instant communication much like AIM. And let’s not forget about the Holy Grail – the company’s outstanding search capabilities.

No more self-emailing documents, wasting time exchanging edits and stalling progress on important projects. Google Docs is an extremely simple way for small business to limit costs and increase efficiency. Don’t be a Juggalo. Get onboard.

This article originally appeared on IAmTheTrend.com.

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Advice from the Pros: Four Key Tips for Pitching Bloggers

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I love networking events. As a PR pro, why wouldn’t I? : )

Last night I attended The Publicity Club of New England’sBlogger Relations for PR Pros” panel at Newton-Wellesley Hospital. It was a blast.

The panel was made up of a diverse group of individuals with varied backgrounds.   Some valuable advice was shared. Below are a few of my favorite nuggets from the night. Enjoy!

  • Only use embargoes as a Trojan to get coverage – then tell your client you’re brilliant” – Jason Keith, SMB blogger, Boston.com

 

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Salem State University: Accomplished Alumni

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Anyone who knows me knows how much I love my alma mater. Salem State University gave more to me than I can ever describe and for that reason, I try to give back every way possible.

From regularly consulting with formers professors on curriculum coursework to offering my time as a mentor to students and graduates alike – no contribution is too small.

Recently, I penned an article for SSU’s alumni magazine, The Salem Statement.  The 500-word feature focuses on higher education professional, Michael Vella – a shining example of a student turned professional who thrived by embracing SSU’s small classroom, student-focused approach.

Read on. Enjoy. Share your comments below.

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