Social Media and Pizza: A Case Study

April 22nd, 2010 by Nicholas Porter Leave a reply »

I live and work in downtown Boston, MA. When it’s time for lunch, I have many options. Today, I wanted to try a new place. I wandered down Newbury Street and decided to check out Bostone Pizza.

Bostone Pizza claims that they are Boston’s “only authentic NY pizzeria, featuring thin crust Neapolitan and deep dish Sicilian pizza.”

I tend to like my pizza covered with the most outrageous toppings you can think of.  I also love it prepared in a variety of ways. For this reason, Bostone caught my attention. But when it’s my first time in a joint? I opt for a straight slice of cheese. That’s just how I roll.

Well, the slice did not disappoint. But you must remember that there are tons of lunchtime options around here. Newbury Street alone offers everything from Indian/Chinese fusion to Spanish tapas. How can a pizza parlor compete?

I think Bostone is going to be just fine.

While dining, I checked in on Foursquare. I also chose to share my location on Twitter. Within an hour, Bostone sought me out and recognized my patronage. Trust me; this sort of thing makes a difference. I think that many of Boston’s plugged-in professionals and undergraduates would agree.  

The next time I’m looking for lunch in downtown, I think I’ll try Bostone’s Mediterranean with extra feta.

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