I know plenty of folks who are looking for a job, yet refuse to join social networking sites like Twitter, LinkedIn and Facebook. It’s as if they are trying to prove something. The only thing they are proving is that they don’t understand how the rules have changed. Here are a few tips on how to use social media to find the job you deserve.
Make Your Debut
Whether you are an established professional or a graduate looking to catch a break, you must take the appropriate steps to establish your online identity. Start a blog that focuses on your professional interests and then create accounts on Twitter, LinkedIn and Facebook to promote your endeavor.
Employers are not going to seek you out. You must make sure your voice is heard loud and clear.
Share the Right Information
When using Twitter to aid your job-hunt, you must be somewhat strategic. What sort of information are you sharing? If you are not reading and re-tweeting articles that cover topics relevant to your field, you are not doing all you can to brand yourself online. That account executive at XYZ PR is not going to notice you if you are solely tweeting about Cheetos and Jean-Claude Van Damme movies. Well, that would probably catch my attention, but I’ll save that for another blog entry…
Go Against the Grain
Do you have an opinion? Do not be afraid to share it! Let’s face it, the social media landscape is filled with @-kissers who love to offer groundbreaking comments like “great post!” on all the hottest blogs. The folks who stand out are those who respectfully voice differing opinions and engage others in conversation.
Pull the Trigger
So you’ve built your online presence and traded messages with a few established professionals. Now what? Pull the trigger!
Ask your new contacts if they would be willing to sit down for an informational interview. This is an excellent way to learn more about your industry and put yourself in front of the people who matter the most.
Think you are done? Not by a long shot! Ask your social media contacts if you can contribute to their blog as a guest. Start a Twitter-Chat or organize a Tweet-Up. Ask everyone for referrals. Above all else, stay relevant!
Do you have a success story you are willing to share?